Building Sustainable Legacies

A call for a radically new vision for business education

When considering the short-comings of existing business schools, it becomes clear that nothing less than a fundamental, possibly radical, new vision for business education is required. Leading business schools congratulate each other on their important incremental steps forward. The trouble is that they don’t even know how far off the mark they really are! All of us, from Harvard all the way to the uncountable business schools in the Philippines. There isn’t a single business school that has gotten it right, and most of us are not even aiming in the right direction!

We need an ideal, maybe illusionary, model of business education to enable business education to find its North again. This ideal may not be achievable or even realizable, but it shall serve as a flagpole on the horizon guiding institutions with a desire to educate leaders that are equipped with skills and competences to embrace the emerging global environmental, societal and business challenges of the future.

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Author: Dr. Katrin Muff

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

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