Building Sustainable Legacies

Arriving in Rio

Finally, the moment arrived. We met the members of the 50+20 team on the beach in front of the Windsor Barra. People flew in from all over and we even managed to bring a bench from South Africa which we assembled. 9 other benches are being assembled.

The security measures are very impressive: the marine has boats in front of the beach, helicopters are circulating, soldiers on the roofs and beach front.

But, our mood is excellent: we have received the scarves made out of recycled PET bottles and cotton (see picture) and are a bit overwhelmed by the volume and weight.

So, after a few beers and caiphirinia’s and pizzas, we feel ready to start the conference.

More to come.

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Author: Dr. Katrin Muff

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

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