Building Sustainable Legacies

Here is today’s launch speech.

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“Today is not just another day and not just another conference. Today, we present to you the result of two years of voluntary work by many many passionate people who deeply care about ensuring that business schools and management education truly contribute to a better world. In this process, John Cimino’s song the CALL which he just performed has been our inspiration to be daring and courageous.
I was 22 years old when the original Rio conference took place in 1992. I was studying business at BSL, the school I now run as a Dean. Stephan Schmidheiny‘s book “changing course” changed my life. While I was environmentally conscious in my private life, my experience at work had taught me that I better leave personal interests at home and be strictly “professional” at work. With Rio 92, I sensed a new world opening up – one where I could integrate my personal passion into my professional work and help companies to become sustainable.
Today is not business as usual. We need something different from the usual conference debates. We have seen and heard all this before … The same words, the same arguments. We are busy rearranging deck chairs while the titanic is sinking! This cannot be another Copenhagen! The stakes are simply too high. The time is up – it is OUR generation and this is OUR time. We are the ones, who need to drop what we do, reflect and take courageous steps in a new, right direction. Now!
50+20 is a collaboratory, an open-source effort of GRLI, the WBSCSB and UN PRME. Our aim was to come up with a radically new vision for management education. A vision that started by asking big questions, like
– what kind of a world do we want?
– what does this mean for the kind of society we will need?
– what is the role of business and the economy in this?
– and what should business contribute to such a new world?
– what kinds of leaders do we need to achieve such a transformation?
– and as a result, what would that mean for management education?

We worked in a collaborative process with people around the world, including more than 100 thought leaders. Many people in this room have been involved in ways large and small. And we invite you all to stand up.

Together we created a vision beyond incremental change. Management education FOR the world, management education in service of the common good. We see 3 fundamental roles. We reframe education, we give a concrete purpose to research and we introduce public engagement as a new responsibility for business schools.

This is about new benchmarks and the benches you see here symbolize that. They have been created by artists around the world from re-cycled materials. We invite you to look at them, sit in them and feel the creativity and the fire for a socially just and environmentally sustainable future they embody.

Today, right here, right now we officially release the 50+20 Agenda. Here it is in physical form.

Digitally it’s in the conference documents and online at 50plus20.org. Its the start – we have developed a process of engagement, there will be a book in the fall, there are over 100 emerging benchmarks on the website which may serve to inspire. We have worked hard to strip out the
greenwashing the blue washing and well meaning intentions.

But what matters is not what others do, it is your engagement and whether we personally take up the challenge of service to mankind. If you share the passion to drive deep change and would like to take action in an advanced community please give me or Katrin your business cards.

So now we bring you the voices and faces from around the globe who have helped us define the 50+20 vision. Turn off your email open your hearts and souls, and enjoy what the people out there have to say to us.


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Author: Katrin Muff PhD

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility. From 2008 to 2018, she led the Thought Leadership activities in the area of conceptual design at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

One thought on “Here is today’s launch speech.

  1. Katrin: I certainly agree with your intention´s declaration. Please, do not hesitate in contacting me for further conversations. Juan Mangione