Building Sustainable Legacies

Research that plays an active role in business and society

The Management school of the future is committed to ongoing research as an important contribution to keep the school vibrant, exciting and relevant. The 50+20 stakeholder survey[1] shows that business and management research need to transform into future-oriented search that is designed and conducted with and written for stakeholders.

Research is re-oriented to become an enabler for many long-term societal targets (such as the Millennium Development Goals which set eradication of poverty targets or the climate change 2050 targets).  The management school conducts research that is multi-disciplinary, serves all stakeholders concerned with the resolution of an issue, and is designed and conducted in collaboration with these stakeholders.

Research involves a broad stakeholder base beyond managers and entrepreneurs to include societal stakeholders such as politicians and NGOs.  The significant problems of our time can only be approached through applied research conducted by multi-disciplinary teams[2]. As an example, developing solutions to climate change requires the whole of community response, new technology, government action and significant behavioral change. The ability to focus on the social and environmental impact of proposed approaches requires researchers with backgrounds across science, social science and health science disciplines. This will be imperative to develop effective solutions to global challenges. Our researchers become active players in business and society, collaborating with relevant stakeholders in the process of formulating and disseminating research questions.


[1]            50+20 project: Stakeholder survey (Aug 2011)

[2]            Adams C, A (2010) ‘Sustainability research in need of a multi-disciplinary approach and a practice and policy focus?’ Sustainability Accounting, Management and Policy Journal, 1, 1.

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Author: Katrin Muff PhD

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility. From 2008 to 2018, she led the Thought Leadership activities in the area of conceptual design at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

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