Building Sustainable Legacies

Don’t risk your reputation! How to engage your organization and avoid the destructive effect of corporate spin

Continuing our Transatlantic Dialogue, this time with a post by my blogging partner, Dr. Kathy Miller, who reflects on the lack of coherence between company ideals and employee actions.

The Transatlantic Debate Blog

In April’s post Kathy Miller Perkins warns of the potentially destructive effect of a lack of coherence between company ideals and employee actions.

“The thing about changing the world… Once you do it, the world’s all different.” ― Joss WhedonBuffy the Vampire Slayer: The Long Way Home

Aha! All of a sudden – or at least seemingly so – you’ve been hit by a lightning bolt and have decreed that your company must address sustainability now! You furiously draft a vision statement and ask your communications department to release it to the organization as well as to the press.  Will this get the job done?

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Author: Katrin Muff PhD

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility. From 2008 to 2018, she led the Thought Leadership activities in the area of conceptual design at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

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