Building Sustainable Legacies

50+20 normative leadership model meets behavioural economics

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I recently spoke at RECOL Switzerland about our vision for responsible leadership and presented our normative model developed as part of the 50+20 Vision:

Globally responsible leadership is built on a leader’s capacity for reflective awareness and contains three roles in which he acts and makes decisions – entrepreneur, leader and statesman.

Interestingly, my presentation was followed by an in-depth analysis by Gerard Fehr, who together with his Nobel-prize winning brother works on ways to apply behavioural economics to the real world.

He gave examples of their existing research to evaluate if and how our ideal leadership vision is reflected in the current realities of leaders. The discussion that followed couldn’t have been more inspiring: Are we really unable to be empathic? Are sanctions really the only way to maintain employee compliance? Is breaking down of cooperation really the norm and not the exception?

The hand-picked, high calibre audience first experienced their own gaps in their behaviour compared to their intention, through a smart real-time survey game operated by Gerard and his lovely assistant, Katharina Kaiser.

The Human Resources, Sustainability, and Compliance Directors of top Swiss firms contributed to a rich and controversial discussion, about the tension between the somewhat sad, actual state of the elements of responsible leadership and its ideal vision.

In a last segment, as Gerhard and I jointly discussed avenues of action and possibility to move towards the envisaged ideal state, we found insightful new options.

In conclusion, I must say that I was delighted to have been part of such a rich and thought-provoking experience and I hope that normative and quantitative research meet again in such inspiring settings.

Thanks to Joanna Hafenmayer Stefanska & RECOL for having orchestrated such a miraculous event!

Learn more about seeing through the jungle of responsible leadership and other relevant initiatives.

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Author: Katrin Muff PhD

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility. From 2008 to 2018, she led the Thought Leadership activities in the area of conceptual design at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

One thought on “50+20 normative leadership model meets behavioural economics

  1. I liked the newly introduced dimension of ‘statemanship’ …