Building Sustainable Legacies

Questioning the pertinence of the IMD 2014 World Competitiveness Rankings

As every year for two decades, IMD issues their annual World Competitiveness Report comparing a wide range of parameters to establish which country is ahead of the pack. For a number of years now, the United States maintains its pole position, closely followed by much smaller economies such as Switzerland who has been doing very well in this ranking for as long as I remember. I question the pertinence of this report for a number of reasons:

1) the Competitiveness Report is still based on old 20th century “survival of the fittest” fear-based thinking. Today, given the current realities of a resource- and demographic-constrained world, we would be much better advised to highlight and celebrate countries that a) have found alternative ways of dealing with their economic challenge (of no-growth in developed countries and of high-growth in developing countries), b) have found alternative ways to the widely questioned GDP indicator to measure relevant progress  for its citizens and nature (Bhutan with its happiness indicator is a widely cited and respected example), c) have found ways to reduce their negative impact on the identified nine planetary boundary developed by Johan Rockström et al., d) have found ways to significantly increase the relevant dimensions of the eleven social issues identified at the RIO+20 Conference, e) have used their innovation power in the critical domains that develop and critically enhance the “safe operating space for humanity“, the target area for all economic activity as defined by Kate Raworth of OXFAM, f) and have demonstrated an ability to significantly help and support other countries in their transformational journey towards a sustainable and just future.

I could go on! The point here is that I don’t get it why we are still celebrating countries that are significantly unable to manage their own budget, that have debt levels that should have long resulted in a national bankruptcy, and have social policies in place that endanger the current and future well-being of their citizens (examples for the U.S. would include its continuous health care disaster, the absurd income disparity between rich and poor U.S. citizens, a student loan debacle that is likely to cripple not only its future generation of leader, entrepreneurs, inventors and employees of all kind, and a nutritional challenge connected to its obesity problem that may well cripple its economy and societal well-being in serious ways).

I am thus launching a Call for Action to join us at BSL to start collecting data for an alternative World Collaborative Report that will highlight and celebrate countries that serve as role models in their own way of becoming a country with a vision and clear actions to enable all of us global citizens to “live well and within the limits of the planet” to quote the Vision 2050 of the World Business Council for Sustainable Development (WBCSD). We are seeking resources and global partners to provide an alternative for old century thinking by embracing the current burning challenges of this 21st century. We are also engaged to help Switzerland embrace its own potential to become such a leading role model. Contact me if you are interested and have means to contribute. Together, we can change the world into a place worth living in for all of us!

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Author: Katrin Muff PhD

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility. From 2008 to 2018, she led the Thought Leadership activities in the area of conceptual design at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

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