Building Sustainable Legacies

50+20 book launched in Chinese

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I am just back from launching the Chinese translation of the 50+20 book “Management Education for the World” during the sixth IACMR annual conference that took place 18-22 June in Beijing.

Anne Tsui first came up with the idea of translating the book into Chinese and not only helped facilitate this process but also helped position the book launch and discussion at the heart of the IACMR conference. I would like to use this opportunity to not only thank Anne and co-translator Zhou Zucheng but also congratulate them on helping organize a succesful launch. It was a truly amazing experience and, since IACRM is the premier scholarly association dedicated to the creation and dissemination of management knowledge with a focus on China, it provided a highly appropriate launch opportunity.

I spent a full day engaged in discussing the book, first on a panel with Yingyi Qian (Dean at Tsinghua University’s School of Economics and Management and member of the AACSB Blue Ribbon Committee for their new standards), Bob McDonald (former Chairman of the Board of Procter & Gamble) as well as Blair Sheppard (PWC Global Strategy and Leadership Development leader and previously with Fuqua School of Business at Duke University). The panel was hugely supportive of the 50+20 vision with each member contributing their perspective of why this vision is relevant.

There was also a 2 hour round-table session reserved for Deans from across China and a follow-on session attended by a further 50 Deans introducing and discussing the book. On each occasion the feedback and response received was very positive and encouraging.

Perhaps one of the highlights of my trip was to learn that Prof. Yang from the Peking University and General Secretary of the MBA Council of China representing over 200 Business Schools in the region decided to make copies of the book available to all its member institutions.

Copies of the translation may be ordered through the Peking University Press.

I look forward to continuing the conversation on transforming management education in Asia when Hong Kong Polytechnic University hosts the 50+20 Renewing Business Education in Asia Conference on 17 July.

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Author: Katrin Muff PhD

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility. Until 2018, she led the Thought Leadership activities in the area of conceptual design at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

One thought on “50+20 book launched in Chinese

  1. Another milestone. Congratulations. AMIR