Building Sustainable Legacies

There is hope – alternatives to cloning Paul Polman!

I am not the only one to have suggested that if we want to save the (corporate) world, we have no choice but to clone Paul Polman. As a matter of fact, this is one of the comments Kate Robertson (Co-founder of One Young World), who received a Dr. Honoris Causa from BSL along with Paul, made to Paul and me on Saturday. The idea of cloning Paul Polman has two elements:

  • First, it is a great compliment to Paul who has in the past 4 years risen to be recognized as the most admired “poster boy” of corporate sustainability – a direct result of his relentless drive in not only transforming Unilever but also be co-initiating a long list of coalitions both in front and behind the scenes in a great many domains that were traditionally considered beyond reach for a CEO.
  • And second, it expresses a certain frustration if not desperation of many observers that there are not many in these influential positions who define their responsibility in such a way that what they do truly serve society and the planet while – of course – ensuring the continued success of the organization they are leading.

BSL Swiss Sustainability Hub Forum

Reflecting back on our big BSL day last Saturday, 20th September, I cannot but help realize that our two big events converged into something bigger. Paul Polman was a part of both events in a significant way – maybe this was part of the magic (more here):

  • The Swiss Sustainability Hub: the kick-off session to set up a Coalition to bring Switzerland to assume a leading role in the sustainability movement (short for: all people living well and within the limits of the planet)
  • The annual BSL Graduation with more than 500 participants from more than 40 countries

Mark Drewell, outgoing CEO of GRLI and one of our BSL Academic Advisory Board members, shared his impression of the event as follows: “the change of energy from previous years was palpable. You have now accomplished the shift at BSL – the community is really there and there is a powerful sense that there is not only willingness and desire to contribute to this new world we need, but also competencies, determination and real action.

And indeed, as I observed our graduates receive their diplomas, proudly spending a moment with their classmates and continuing the bond they started to build during their studies, I sense more determination, clarity, courage and passion to find a way to contribute to this world than I have ever picked up before (and it is not that we have lacked high-spirited students in previous years!). Bruno Oberli, the Director of the Swiss Federal Office for the Environment (FOEN) commented on it during the Swiss Sustainability Hub panel discussion. We had our audience vote on who should drive the launch of the Swiss Sustainability Hub, government or business, and just about everybody broke the voting rule by holding up both options. Bruno laughed and said: “If you are able to shift beyond either/or to a new paradigm of both/and that easily, then we really don’t have anything to worry about as you understand the key element of what we need in future: a pragmatically new way of considering our options!”

A big part of this sense was also how smoothly and collaboratively our BSL team worked for, during and after this big event. Despite perfect preparations, events like this always require many miracles behind the scene dealing with changes, emergencies, adapting what was planned to the emergent reality. There is nobody I would like to rather work with than the BSL team consisting of Aurea, David, Denitsa, Katarzyna, Mary, Massimo, Olivier, Teresa and Yasmina. If everybody assumes their place and space with the same sense of service, dedication, passion for the common good and spirit of collaboration as our team, then maybe there are alternatives to cloning Paul Polman.

If the BSL team and our graduates have this sense of purpose, then we know that it is possible to create environments that stimulate such alignment of purpose, competency and cooperation. We all know that there are many many teams and individuals who are truly connected to an inner sense of purpose in many places around the world. And maybe rather than waiting for cloning technology to get up to speed, we  simply need to trust in the human capacity and in the emerging leadership that is happening across so many organizations at so many levels. What we can do in the meantime is getting better in building the right environments and capacities to speed this up. Educational institutions are an obvious starting place AND any other organization that has people showing up for work. This reminds me of what Mischa Liatowitsch, who graduated on Saturday from our MBA program, said during his studies (see short 1 minute video here).

Advertisements

Author: Dr. Katrin Muff

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

Comments are closed.