Building Sustainable Legacies

Interesting mobility choices at the Swiss Green Economy Day 2014

So, if we had to choose a new company car, would it rather be the new electric BMW (blue)

BMW car

or ISETTA (beige), the “this is not a car” cool bike-car by Tobias Wülser of www.design-werk.ch in collaboration with micro (the foldable scooters we all know and love)??

ISETTA car

My vote goes to – no surpise – to Isetta… So absolutely cool!

Not sure how the vote at BSL would go – I might very much be in a minority position…(Right, Massimo?).

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Author: Dr. Katrin Muff

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

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