Building Sustainable Legacies

Not many “human beings” left anymore – many “human doings”!

Prince Ea struck a sensitive cord with his powerful “Why I want this world to end” video. The best thing I have seen on youtube in a very long time. And may I suggest that what I’ve got here for you are four minutes well worth spent:

May they leave you touched and slightly altered in a good way. I wish I find the strength in every coming moment ahead of me to be more mindful in every interaction, surprise with acts of kindness. Imagine a world where anger is met with kindness, hatred with compassion, and cruelty with kindness. Image you were being a part of that world. You. You and I. We, all of us.

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Author: Katrin Muff PhD

Dr. Katrin Muff is a thought leader in the transformative space of sustainability and responsibility. From 2008 to 2018, she led the Thought Leadership activities in the area of conceptual design at Business School Lausanne, where she acted as Dean from 2008-2015 until self-organization made such a title redundant. Under her leadership, the school focused its vision on entrepreneurship, responsibility and sustainability in education and research. Her business experience includes 10 years at ALCOA (GM in Russia, Industry Analyst for Global M&A in the U.S. and Business Analyst Europe), 3 years as Director, Strategic Planning EMEA at IAMS Europe (Procter&Gamble), and 3 years as a co-founder of Yupango, a coaching consultancy dedicated to start-ups and training management teams.

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