Building Sustainable Legacies


Walking the path of change: from the invisible hand to the invisible heart!

Kate Raworth left me with a question I could not answer: “How do we transform the ‘value-extraction’ mentality of the 20th century with the ‘designed-in benefits’ mindset needed in the 21st century?”. I walked home after a lovely dinner with her and pondered about why arguments that make total sense to some of us can be dismantled so easily by those who follow the profit-maximization drumbeat that has brought havoc to the world and economics in my lifetime. Kate had shared a story of well-regarded expert who proposed a cleverly designed building able to extract CO2 from its environment to a CFO. The CFO killed the genius idea with as little as: “But why should I do such thing? It doesn’t serve me!”

Kate was in Lausanne to inspire our graduating students along with Peter Bakker, President of the WBCSD, both recipients of BSL Dr. Honoris Causa awards. And they did! Peter shared a story of when he was CEO at TNT and his purchase of two long-haul planes doubled the CO2 footprint of his company in one year. The planes served to fly mobile phone from China to Europe – customers like their orders fulfilled overnight irrespective of the cost to nature. He reminded the graduates that the origin of leadership is “path finder” and that they were more than ever required to serve exactly that; as pathfinders to bring organizations to be the positive force our future needs.

Kigen Moi, the BSL Valedictorian, talked about Ubuntu, a word well known where he grew up “Humanity”. Or, as his story illustrated, the idea that no one can be happy, if the others around him are not. Such a profound thought which stands in such stark contrast to Kate’s struggles we had debated the night before.

I am struck by an oldish HuffPost blog entitled “There is no trade-off between profit and purpose” and that Paul Polman had recently retweeted with the words “To reach the land of profit, follow the road of purpose”. I have been a long advocate of using the right language to talk to various audiences. And that it is necessary to talk to those who see profit maximization as the holy grain by pointing out the immediate opportunity and risks of embracing business ideas that go beyond serving the interest of shareholders but at the same time also serve other stakeholders, society and the world at large.

To hell with it! Why should we adjust a values-based argument to a value-disconnected audience. Why cannot we not shake the CFO in Kate’s story to senses by responding with utter disbelief and exclaiming with wide-open eyes: “But how can you be happy if around you so many are unhappy? And let him reconnect with the humanity that undoubtedly sits inside of him, maybe underneath much dust and fast asleep, but most certainly alive and ticking. Why argue that purpose leads to profit, as if following purpose needed any excuse? Why having to point out there is no tradeoff between making money and doing good?

Why not shake the hearts and minds of those stuck in the 20th century logic of the misinterpretation of Adam Smith’s invisible hand? Take a look at the state of the world, the state of any single country of your choice and you can clearly and without a single doubt see that the profit-maximization argument has gotten it wrong. We have spent the last decade trying to twist purpose and values-based arguments into the ill-fatted logic of the past century and we have gotten nowhere. If we want to change the mindset that Kathy Miller and I are trying to figure out how to change, maybe the time is now ripe to start talking the truth. Kathy ended her last blog with a deep insight of Mahatma Gandhi: “You must not lose faith in humanity.  Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.”

Why not point out the amazing power and the beauty of the invisible heart that is beating in every single living thing and that connects all of us into a humanity across all living beings. Why not question empty values and fake arguments, and why not replace them with the wisdom of Ubuntu and insist that we can only rest if all of us are happy that that we will no longer take part in a race against each other but in a journey towards a place where all of us can be well on that gorgeous planet we are living on. Why not?!

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Be the Change and Act Fearlessly

As the summer doldrums set in amidst the disharmony and dysfunction here in the USA, I’ve begun looking for inspiration on how to effect constructive change. While achieving change – especially social change- has always been very difficult, it currently seems to me next to impossible in my country.  Here, amidst the everyday claims and counter claims of “fake news”, everything and everyone is so polarized we all feel stuck in our separateness.

In her May blog, Katrin addressed how this schism strikes her and what she thinks we can do as we live through these discouraging times. She concluded that when mass protests don’t work and institutions are too easily by-passed, each of us must step up.  She said that we must “do what is right every single moment every single day” even when we don’t see immediate results. And how do we know what is right?  Katrin suggested that we use our values and our commitment to a common well-being to guide us.

Katrin’s words reminded me of the teachings of Mahatma Gandhi.  I immediately thought of the following quote which has been attributed to him:

“Be the change that you wish to see in the world.”

Many question whether Gandhi spoke these exact words.  Nevertheless, he said many things that implore us to first look inward before we attempt to change the world.  For example, he said the following:

“If we could change ourselves, the tendencies in the world would also change. As a man changes his own nature, so does the attitude of the world change towards him. … We need not wait to see what others do.”

Gandhi’s teachings include some specific advice about how we might change ourselves.  While his words of advice are simple, the actions he recommends are not. For example, he directed us to seek harmony in thoughts, words and deeds. And he advocated for individuals to pursue truth selflessly and with enormous humility. The pursuit of truth is hard work and takes time.

We should form our convictions with care. Gandhi said that we must defend our beliefs and not ever compromise on fundamentals such as showing others respect and honoring the dignity of every human being.

Even so Gandhi warned us to avoid arrogance concerning our own wisdom. He said, “It is healthy to be reminded that the strongest might weaken and the wisest might err.”

Gandhi acknowledged that people may diverge in what they see as truth. However, he suggested that when we pursue truth humbly, with selflessness and tolerance, we may find that our varying perceptions are all part of a larger truth:

“…where there is honest effort, it will be realized that what appear to be different truths are like the countless and apparently different leaves of the same tree.”

Of course individual change without action is not enough. Gandhi claimed that we should act fearlessly, selflessly, with dignity and without violence.  He, like Katrin in her May blog, reminded us that we must take action even if we don’t see immediate results.  He believed that it is the action itself rather than the fruit of the action that is most important.  And he wisely observed that even if we may not see the results of our actions, if we do nothing, there will be no results.

Clearly Gandhi’s words and teachings have had a powerful impact on the world. Not only did he achieve enormous changes in India and in the world in his lifetime, other great change leaders such as Martin Luther King claimed to have been guided by his teachings. And Martin Luther King is arguably the greatest leader of social change in my lifetime.

Gandhi’s teachings are universally profound. His words transcend the boundaries of country and culture.  His wisdom is equally relevant to individuals, organizations and entire societies.  And for me, one of the most significant results of my readings of Gandhi is that I found the inspiration that I was looking for:

“You must not lose faith in humanity.  Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.”

I plan to repeat this quote to myself every time I am exposed to the relentless onslaught of disquieting news across the globe.

 

Author: Dr. Kathy Miller Perkins 

Dr. Kathy Miller Perkins is a social psychologist and is the CEO and owner of Miller Consultants , a firm specializing in organizational development, executive coaching and change management. Her work involves helping companies create and sustain organizational cultures that are conducive to executing sustainable strategies. She has worked with companies such as Toyota, IBM, Kindred Health, Brown-Forman, Lexmark, Anthem, Ashland Chemical, the U.S. Military and BC Hydro.

 

References

Rosenburg, Shaun.  Mohandas Gandhi Quotes and Their Meaning.  http://www.shaunrosenberg.com/mohandas-gandhi-quotes-and-meaning

Allen, Douglas. The Phlosophy of Mahatma Gandhi for the Twenty-first Century. Lexington Books, 2008.

Nirupama, Rao. Gandhi’s Light Guided MLK.  Politico. 3/07/2013. http://www.politico.com/story/2013/03/mahatma-gandhis-lightguided-martin-luther-king-jr-088581

 

 


The Emperor’s Clothes

When I first heard about the fairy tale of the Emperor’s clothes, I always thought that it would take just one sufficiently innocent and courageous person to point her finger at the emperor and everybody else would automatically fall out of the magic spell that had previously had let them see an altered reality. But, today’s reality is proving me wrong. Today, we are living in this weird situation where about half of the people realize that the emperor is wearing no clothes and is pointing more or less discretely to the naked leader. The other half of the people, however, see the emperor in all of his magnificent beauty of glimmering, luscious and richly decorated clothes. They are blind-sided by the appearance of wealth and the impression of power this creates. They feel the power and they either feel frightened or encouraged by what it may bring to them. If it is not question of how many people see the emperor without clothes, then what are relevant triggers or levers that might open the eyes of those who still see him in his magic dress?

When we talk about change, we remain interestingly speculative with regards to interdependencies, causes, consequences and what are precursors, pre-conditions, enablers and levers of change. Kathy Miller has provided an enlightening response to my blog suggesting that people rather than organizations are the shapers of organizational culture. She points out – correctly so in my opinion – that culture is also shaped by the structure, size, leadership and governance of an organization. These are clearly organizational elements rather than people elements. I would like to further expand that trajectory of thought by investigating what other elements influence organizational and more particularly systemic change beyond the people and organizational related factors.

We have previously established that a variety of aspects that can be summed up as people related factors of change strongly define and influence a culture. We have also established that there are a number of organizational related aspects that impact and shape culture. In the context of the subject of climate change, Andy Hoffmann has investigated why pointing out facts has at best no impact at opening the eyes of those that deny a reality that quasi an entire community of scientists have confirmed. He concludes his assessment with the observation that arguing with facts simply results in the other side generating other (alternative?) facts that further prove the opposite point of view and thus further entrench the already existing difference. If not facts, then what?

Research suggests that in order to even get a chance at changing somebody else’s mind, we need to empathically and authentically connect with that other person. From person to person, not from role to role. And this is where things fall apart. We don’t want to personally engage, there is an inner discomfort, a resistance that creeps up and that communication shuts down. I have extensive personal experience in this and I often self-observe what happens to me when I am confronted with an opinion, a feedback or comment that goes against what I believe in. There is a physical shift inside of me, that turn my receptors from open to close, my smile from broad to narrow, and my heart from trusting to a stand-by mode. Sometimes I manage to turn the switch back on “open”. When I do, it is because I manage to re-establish first my own heart connection to my inner values and purpose, maybe to my soul, and then from that space, to re-establish a connection to the best in the other person that I had previously seen. A colleague of mine describes this as “veils” that are lifted off again that had prevented a clear vision. I pretend that most of us who have self-observed such events will be able to describe some change in our physiological disposition that can serve as a signal and hence potentially allow a reversal of the process. This however, does not work well when I enter a discussion being convinced that the other person holds a “wrong” own perspective that I happen to disagree with or question in terms of honesty of interest and intent. And this is where things get sticky.

If such mastery is required at the personal level to attempt to generate change at the systemic level, we are in for a tough ride. I am struck by the parallel to the current reality across the Atlantic. There are impressive public attempts (including from the New York Times) to influence the personal moral obligation of a high ranking US prosecutor to demand an independent investigation of the Russian intervention in the US election process which is required in order to implement the checks and balances that are in theory well in place from a governance perspective but that don’t get the traction they should. Is it possible that when organizational elements fail to generate the framework for change, that we are thrown back to the individual courage, morals and ultimately mastery which are comprised in the people dimension? If mass protests don’t work, and structural frameworks can be circumvented or be neutralized or ignored, then how are we ever going to point out what one child pointed out so naively in the fairy tale of the emperor’s clothes? Or might it be the simple accumulation of individual, structural and mass pressures that little by little fill the famous barrel until one last drop makes it overflow and thus creates the change. And it mattered very little what that last drop actually was, as long as the drips kept coming. If that were true, then a possible conclusion might ultimately be a very encouraging one. Namely, that irrespective of the immediate or estimated impact of any individual action, new policy or public engagement, what is important is to do what is right  every singly moment a day. Right from an interconnected perspective that embraces values at the individual level, interests at the organizational level and a sense of common well-being and safety at the societal, global level.

Author: Katrin Muff, PhD

Active in thought leadership, consulting & applied research in sustainability & responsibility, and directing the DAS & DBA programs


The Myth of Organizational Culture

There is no such thing as organizational culture there is only people culture

I am curious to explore the difference between a role and a person, an organization and its people. This difference can be illustrated by considering a familiar scenario: What is the culture of the White House? I am suggesting here that it is not the White House that has a culture – the White House is an institution that has a purpose. Those who live and work at the White House represent the people of the White House and these people, how they work together and how they are together define the culture of the White House as an institution. A different set of people will result in a different culture, even if the institution remains the same in its purpose. Individuals may have an influence on the appearance of an institution or organization and depending on the governance structure, also have an influence on the purpose. And yet, the culture is an attribute defined by a group of people, not an institution or an organization. This insight may influence our understanding of how a culture may be changed. Could it be that cultural change is much more about changes that take place at the individual level, rather than those that can be master-minded at the organizational level? Let me attempt to reflect this by considering our lessons learned through the cultural change at Business School Lausanne.

There is a seemingly small but possibly substantial difference between what Organizational Development experts call an “Organizational Culture” and what is really going on. I have become aware of this difference in a reflective talk with BSL’s Holacracy implementation coach Christiane Seuhs-Schoeller of evolutionatwork. We reflected on Business School Lausanne’s (BSL) biggest difficulty and darkest hour in the transformation from a hierarchical to a self-organizing organization that somehow relates to the people space.

As you may recall, Holacracy is a highly sophisticated operating system for self-organization that explicitly takes care of organizing decisions around the “work” that relates to the purpose of the organization and how it very clearly does not organize how people work with each other. Despite hearing and reading everything we could about this, we entered into this transformation and felt entirely unprepared for what was waiting for us.

As we focused on organizing work-related decisions in a power-distributed, non-hierarchical way, learning the complex and sophisticated Holacracy rules that provoked and forced a behavioral change in every single person taking part, we did not pay attention to something crucial: what do we do with our personal relationships above and beyond strictly work-related discussions. In our darkest months, busy negotiating the shadows cast by difficult change, we entirely neglected these personal relationships, trusting that all we needed was work-talk.

With hindsight, we now know that there is a huge need to deal with and find solutions for personal relationships. This is not something a “tribe meeting” can fix as Holacracy may suggest. It is one-to-one work, not something that can be masterminded and implemented across the board. Personal relationships are apparent in every single moment that people work together – in the same space or around a common purpose; rather than being an occasional moment around the coffee machine, they dominate all interactions. Purely work-related decisions form the exception in such exchanges, something we have become able to distinguish thanks to Holacracy, which forces a particular and awkward talk-protocol when work is concerned. As such we would start work-talk with a sentence that sounds like, “In my role of ….., I would like to talk to you in your role of … about …”. And this is where the conversation shifts from a personal talk to a work-talk where the two people share specific accountabilities they can expect within their cooperation.

Such a situation is in stark contrast with the more typical situation where a person with a superior position casually strolls into an office of one of her or his subordinates, leans against the doorpost and in a collegial tone starts a friendly conversation that, depending on personal affinity, is either relaxed, hearty or a bit tense. Typically, somewhere towards the end of that nice chat, the boss comes up with some new expectation, deadline reminder, urgent action to be embraced or a long-term project to ponder. Depending on the managerial style of the supervisor, she or he either checks back about the feasibility of this requests or just strolls out of the office, fully expecting the subordinate to take her/his request as an order. This is a normal mix of personal and work relationship that all of us who work in a normal hierarchy are used to and know by experience in all of its wonderful – and less wonderful – shades of conscious or unconscious manipulation.

Self-organization crushes such situations by rendering them inacceptable in one way or another. It is impossible for any individual to walk into the office of anybody else and expect them to do something just because his/her seniority dictates that their “great idea” becomes an action on someone else’s to-do list. Anybody who has not lived self-organization has no means of truly understanding the implication of this. It makes no sense and any straight-thinking person wonders how anything that needs to get done, does get done. This is where Holacracy and other self-organizing operating systems tend to fail. A leader cannot fathom giving up her or his power and truly trusting that other individuals will not only step up into the space created by defining clear accountabilities in roles, but will have so many more ideas in these roles than could ever have been imagined by one supervisor alone. This trust is a leap of faith that seems to be a big ask for leaders.

At BSL, we were lucky that this was not a problem. As a leader, I was very keen to let go of the implicit power my position held and to focus on activities I could not spend enough time on but where I felt I could add true value for the organization. Given that letting-go was not our main issue (although, despite my wish to let go, I had to check my instincts for a good year!), a deeper issue emerged as a potential deal-breaker in transforming organizations. This is what I am fascinated by: the distinction between what an organization is and what a group of people is.

An organization is indeed NOT a group of people that works together. An organization, and this distinction is crucial, is a “thing”, a legal entity with a very specific purpose that subsequently serves as a vehicle to employ people and resources to realize that purpose. A group of people consists of individuals who, together, form the group. An organization possesses a “culture”, no more than my teacup can possess a culture. My teacup may look a certain way by having a certain shape and color and material, but it has no culture. In the same way, an organization may house its employees in a certain type of building, paint its walls a certain color or serve food of a given quality in its canteen; however, these attributes do not constitute culture. The only aspect of an organization that can have a culture is the people. There is people culture, not organizational culture. If you want to look at what it takes to change culture, you need to look at what it takes to change the individuals who, together, are the people. This is an insight that is not fully embraced in organizational change theory or organizational development. Organizational change in this sense would imply a change of the organization’s purpose or structure, activities or locations, but not of its people. Organizational development cannot mean that its people develop but that the organization grows through new products and services, locations, contracts, partnerships etc.

The reason I feel this distinction is important is that I have a hunch that, by peeling back this layer called “organization” when we talk about changing the culture, we may discover true levers of change to enable cultural shifts in organizations. I am fascinated by this as I still don’t know how our own cultural change came about at BSL. And I was there closely observing it! What happened in these dark months and what came out and into the light after it? When trying to answer this question, examples of individual human actions come to mind. Acts of courage, love and care. All of which are entirely unrelated to any role or accountability. These acts of humanity are what have touched me and possibly others – as individuals, not in a role or a responsibility. Alex sharing his new Chinese tea leaves and showing me how to pour a cup of tea as I walk in tired from a long outside meeting. Denitsa standing up and giving me a big hug as I walk in to say hi. Yasmina cracking a joke as I walk by that makes me stop and see how she is doing, as a person not as a colleague delivering her to-do list. It is Aurea that closes her work notebook and shares how her friend is doing.

These moments which are entirely and totally disconnected from any follow-on comment that says, “and hey, would you mind printing me x and quickly running me this or that report?” or, “hey, since we are chatting, have you heard back from x on y?”. We don’t do that anymore. We were forced to separate these kinds of conversations by learning how to have power-free conversations among roles in a journey to replace our hierarchy. Awkward, coded language that has nothing human or fun in it. But it does its job, it provides a safe space for anybody with a certain responsibility to do the very best she can to embrace this responsibility with all the passion and knowledge and freedom to innovate that she can put into it, given other priorities of other responsibilities she may also have. What happened in these dark hours is that we reduced all of our conversations to such coded, awkward language, and next to that each of us dealt with the pain and the frustration that such cold exchanges created in our own ways. To all the varying degrees of incapacity that humans possess. Some started gossiping, others started to moan and complain, some formed small groups that tried to super-analyze it all and solve it for the team, some retreated in their caves, feeling alone and rejected by a system that was inhuman. All of us, in one way or another, felt alone, helpless and overwhelmed, and all of us reacted to it through the large variety of dark shadows that are a part of our human characters.

Until the human light started to shine through and some started to reach out in caring conversations, daring to question endless complaints by asking, “do you want help or do you just want to complain?”; some started to share their pains and how they went about dealing with them with their coach or in therapy. Somebody organized tea for everybody. Somebody else brought in a homemade cake. Some people started to have really honest and painful conversations with each other. In these early days, everything felt raw and we were all exhausted. Emotionally affected. Small groups of individuals formed who felt more affinity for each other and much energy was spent discussing a problem nobody that nobody could name. Pockets of resistance against the transformation became loud and forceful and the pain was in front of all of us, all the time. The atmosphere was dim, and some people fell ill. They could not understand the coldness of Holacracy and the inhumanity it seemed to require. People who didn’t perform were suddenly very exposed and position power didn’t protect anymore. Difficult talks requiring courage were needed to end long working relationships that probably could have been addressed long before but were hidden due to an overlap with personal relationships. More and more we learned to separate these relationships and slowly, very slowly, too slowly, the benefits started to emerge.

We had focused on identifying work benefits – and we reported many of these, experiencing them with increasing rapidity. The degree and extent of self-initiative is simply mind-blowing. We have moved from a group of people who each felt overwhelmed with the amount of work we needed to do to a group of people open to listen to new ideas, suggestions and opportunities, and ourselves coming up with innovative new, additional things we can do. Where did this space suddenly come from? Our plates were full before – I had long stopped daring to bring in new projects as I feared the reaction of a team that was clearly already overstretched. How come these same people now had ideas far beyond what I had ever dreamt of bringing in? How come, solutions for problems nobody even acknowledged before suddenly were implemented without anybody even knowing? How come costs were reduced where before there was no alternative? How come a suggestion for improvement was suddenly met with “tell me more” rather than “I have no time”? These are all “just” work-related benefits that brought tremendous benefit to the organization and these deserve being studied to be better understood.

What we didn’t focus on was what would happen to our relationships. And this is where more miracles happened. Our human relations have deepened; we know today more about each other than we ever did before and we are forming more of a family in a true sense than ever before. It is wrong to use “we” and “us” as a term. This phenomenon is an individual one and builds on the individual care for somebody else. Massimo and I are sharing the difficult moments we both experience right now seeing our parents with health issues. Carlo and Branko share their worries about their kids during our upcoming company ski-weekend. Denitsa inspired us with daily emails in the holiday months sharing insights about positive psychology from her current Master’s studies. As I present a key note at a big business event, I see the faces of my colleagues in the audience whose smiles encourage me to say what I want to say in clear language. We are all signed up for a course in non-violent communication. Our stakeholders (students and faculty) tell us that it is easier to engage with us, that we listen better and have more time and space for them as human beings, not just as transactional problems. I notice myself that I am careful in responding with a personal comment to emails that I receive. I am friendlier, warmer and more open, and I like that very much.

In our team, a feeling has spread that says “we are cool” and we are proud to belong together. Strength-spotting has become a past-time. Laughter is easier, humor more present and even after a long, tough day at work, I walk out feeling much better in my body and certainly in my heart and soul. Denitsa had asked me midday, “how is your day going” and I was profoundly touched. What a nice question and rather than complaining about all the things that I had going on, I took a quiet breath and I realized, I was having a really good day!

There is a miracle that has happened in front of my eyes and I don’t understand it quite yet. I remain curious and do want to understand it better. For if I can describe it better, others can benefit from such “organizational change” that really is “people change”, and that would be just great! My hunch is that the differentiation between the organization and the group of individuals that make up the people is key. When I worked for Alcoa, it was not the organization I admired and adored as much as its people. It was not “being the best aluminum company in the world” that made my soul sing, it was the positive opportunities I was given, and the leader’s interest in hearing a twenty-four-year old’s opinion on strategy.


And suddenly, we were living in a new culture… How did that happen?

How do companies grow into new cultures? Can a given culture be changed? How palpable is a culture anyway? And if you wanted to change it, how would you go about it? These are questions that occupy Organizational Development consultants and researchers alike. At Business School Lausanne (BSL) we have decided to prototype new forms of organizations as a way to offer a living case study to our students. For the end of the year, I would like to offer a self-reflective piece about our organizational journey, from my own personal (and obviously, limited) perspective.  

On 30 September 2015, BSL had formally implemented self-organization (Holocracy) as its new way to organize itself. Now, one year and three months later, we are looking at ourselves in disbelief. We have become a living and breathing organism with its own distinct culture and sense of purpose. And we wonder: how did this happen?! This blog attempts an analysis by looking at six distinct time periods in the course of the last 15 months.

Step 1: October to December 2015 – We can learn this. The initial three months of implementing Holacracy were colored with a tremendous (good) will to learn this new system. I think every single one of us put in discipline, time, energy, and an open trust. We learned the technique of Holacracy, got burned by what it unveiled in us regarding how judgmental and close-minded one is, and we stopped and wondered, does this work? Some of us masterminded a massive systems-change that we proudly introduced in December 2015: from two circles, we shifted to five circles – in one go (a “circle” is something like a “department” or “business unit” – those roles that work together organize in a circle). Only later would we learn that this is absolutely not the way to go about solving “tension by tension”. We were still operating from a paradigm of hierarchy, quite unaware and unconscious, but willing to try. We attempted to separate “role” from “soul” and forgot about the “soul” in the process, without knowing what to do about it. Holacracy told us – “just trust the system”.

Step 2: January to March 2016 – In the deepest of darkness. After these initial three months of openly learning the mechanics of Holacracy, our team dove into a dark place where we lost our previous natural sense of how to maintain personal relationships as a part of our professional collaboration. Suddenly, everything felt mechanic, cold, and distant and there seemed to be no place to connect from person to person. Our Holacracy coach kept on telling us: “Holacracy structures how you work together; how you want to relate to another, what we call ‘tribe space’, that is up to you to define.” We didn’t know what to do with this advice – “tribe space” was a term that didn’t resonate and sporadic attempts to create a “tribe space” were mostly left unattended. Critical colleagues raised concerns about a serious loss of trust in the team saying we have a big problem.

Step 3: April to May 2016 – Addressing dormant people issues. These dark three months forced some previously unaddressed and uncomfortable people issues into bright daylight. We had learned to talk straight and to listen to one another – one of the great benefits of Holacracy’s very mechanic technics. This dialogue culture enabled us to openly address pain points that we didn’t have the courage to address before. We realized that not everybody would make it and we made generous offers to those that would not be able to dance this new journey of self-responsibility and co-creation with us at a much heightened innovation speed. These talks didn’t help the sense of darkness in the team, to the contrary, now the problems were in the open and things looked and felt bleak.

Step 4: June to August 2016 – Inventing a new recruitment process. Connected to step 2, we were facing some serious recruitment challenges that resulted from having addressed the people pain points. Quite unknowingly, we stumbled into a number of new practices that entirely overhauled our recruitment process. We started to ask very different questions to candidates, asked them to write an essay about how they might do in a self-organizing structure, and we used new strength-based assessment tools. We formalized a policy that the committee should consist of concerned colleagues that were intimately knowledgeable and concerned with the roles a new-hire would take. The blog “we are hiring for DNA” explains this well.

Step 5: September to October 2016 – Questioning the performance evaluation and bonus system. During the busiest time of our year, we also had to do our performance reviews. Given that we were new at self-organization, we didn’t quite know how to do this in our new setting. Those partners who cared formed a committee that defined in a few pragmatic sessions a process that seemed reasonable and time efficient. The result: a small disaster! By now, our team was entirely comfortable to discuss uncomfortable issues collectively and we quickly assembled a list of things that didn’t work. We agreed that we no longer wanted to tie our financial bonus to our peer-based performance review. So how to advance? Simply, a call to those among us to self-organize and propose a better system for the coming year. This is an excellent example of what is called “safe enough to try”. We tried, it didn’t work so well, we still all accepted and embraced the consequences and vouched to do better next year. No hard feelings! As you can see, the goodwill and the trust were back – in a very new and different way. Not a trust in a boss or a hierarchy, nor a need to plead for personal favors, a trust in our way of making decisions, a trust in the ability for everybody to speak up and be respected, a trust that the others cared.

Step 6: November to December 2016 – The real test with titles and new-born authority.With our new-hires in place and with priorities cleared for the coming months, the question arose as to what to do with our old titles, in particular, “the Dean”. We recognized that our outside world demanded such a title and position, even if, internally, we had delegated its accountabilities into a variety of roles and circles and the Dean was no longer a reality for us. There were four of us with external roles that at times resembled what is traditionally called a “Dean” role. In a governance meeting we discussed, argued, considered, reflected, rejected, improvised and eventually agreed that we shall be having the “Dean” title available to those who have an external representation need, clarifying that four people can use the title in four different special areas, such as academic programs, executive education, thought leadership, applied research. The website adjustment is still underway and shows how hot a potato titles are. Meanwhile, new authority arose elsewhere: we will be making three significant leadership changes on 1 January 2017 in three key circles. Leadership in the sense of ensuring that resources and competencies are directed at realizing the identified mission. As my last act of “letting go”, the BSL Company Lead Link (a position even the Holacracy inventor Brian Robertson still holds at his company) will be energized by Carlo Giardinetti, while Branko Saintakes over the School Lead Link and Massimo Baroni takes over the Support Service Lead Link. All of these appointments are announced as being intended for the year 2017, and we shall be seeing who has appetite and talent to embrace such roles thereafter.  Denitsa Marinova has risen to be our inspiration in her new people role, offering daily positivity challenges during the Advent months. David Kibbe says that he feels that partners take more time to connect personally, creating a foundation for getting things done so much more easily. And last but not least, our newly invented Gap Frame Weeks have transformed the way the administration and the faculty interact with the student body, something that was palpable at our Holiday Season Party, which was a huge success. We are closing the year on an unprecedented high, “looking back at the pain with appreciation and understanding” (Aurea Almanso) and “feeling new wind beneath our wings” (David Kibbe). Welcome 2017 – we are ready to embrace whatever is thrown our way!

Are these six steps necessary? Could we have anticipated or planned for them? Can you learn something from these? Do these steps provide insight into cultural transformation? I am not sure. Yet I am curious to continue with our “action research” to see if there is anything we and others can indeed learn, if only in hindsight. And that is one of the purposes of a year-end reflection, too!

To my blog correspondent, Kathy, I wish you strength to continue with your own personal journey of sense-making, most particularly in the coming year. It is a privilege to co-write this blog with you as it brings my own reflection about how to enable organizations to become sustainable and to contribute to taking the common good to new heights. Thank you for that and thank you for sharing so authentically your own journey in your last blog.


10 steps toward organizational sustainability

What does it take to get an engineering company to embrace their care for a better world? Is it possible to provide access to the deeper meaning of sustainability to those who define it as either one-dimensional economic long-term survival, or as a predominantly ecological issue?

These were my questions as I prepared for my consulting day with a medium-sized traditional Swiss engineering company. The sustainability-fluent CEO had invited me to lead a workshop with his senior team, including the board, in a first conversation towards formulating a vision 2030 for a company that, in his view, had embrace sustainability. I am sharing here the step-by-step process of that very positive one-day workshop.

The design of the day involved some pre-work for the participants to enable me to ascertain the baseline from which we were working. At the same time I provided an accessible definition and framework of business sustainability to set the foundation on which they could build a common new language. The True Business Sustainability Typology developed by Thomas Dyllick and myself and produced into a convenient six-minute film came in handy (https://youtu.be/AEFqUh4PMmI). I asked them to complete a survey, which consisted of the following questions:

Question 1: What does sustainability mean for you? How would you have defined it before watching the video? What changed after the video? For you, what is sustainability and what is it not? (open ended response)

Question 2: How clear is it for you how your company might live true business sustainability? (multiple answers, including: crystal clear; I see possibilities; I have mostly questions; I have some concerns; I see a contradiction; I am open and look forward)

Question 3: Which sustainability problems touch you most / are a priority in your life? (multiple choice from a selection of 24 sustainability issues picked from the Gap Frame tool that translates the SDGs into a country-by-country measure)

Question 4: What do you expect from a whole day sustainability workshop at your company and what is important for you to say upfront? (open ended question)

In my preparation, I analyzed their responses to understand where they stood and what concerns, issues and hopes they brought along and I developed brief personal profiles containing my impressions (and a photo). Since I had never met the team, I grouped them into categories that would allow me to frame their anticipated worldviews and perspectives, in the hope to anticipate their attitude and responses during the day. Most importantly, it allowed me to be lightheartedly prepared for those from whom I might have to expect resistance.

The workshop was designed to be varied, encouraging listening, thinking and talking, and shifting between plenum, individual and small-group work; it included standing sessions with circle meetings, peer walks, silent personal reflection, presentations, group work and, of course, a bit of physical activity to keep the body, mind and heart active and involved. The CEO’s opening words, which I had asked him to hold standing around a lunch table, were to the point and honest; he finished by saying: “Katrin, you need to understand that everybody is a bit afraid of you right now. We never stood together like this to start a day and when we look to the room where we work, we see a circle of chairs with some funny decoration in the middle”. I smiled it off and immediately switched to everybody doing some straightforward physical activities to re-connect their brains, awaken the body and overcome the awkward feeling by doing awkward things! From there on, the day began to bloom.

Let us look at the journey we took together and how this may be helpful to you too, whether you are a business leader or a strategic consultant.

The personal passion of everyone (circle seating): each participant brought a personal item in response to the question: “If I had a magic wand, what is the one thing I would change in the world?” This round of sharing and story-telling set the tone of the day and the level of depth and engagement in the conversation. It allowed clarification of the term ‘sustainability’, including its less obvious facets, and brought everybody on board by revealing their deep personal connection with one or more sustainability issues.

How ready is your organization for change (open circle seating): each participant was asked to assess where they placed their organization on a scale where 1 was ‘incremental change’ and 2 was ‘quantum leap’. The discussion revealed that the change readiness of individuals was higher than the change readiness of the organization. By introducing my inner-outer world model that shows the interconnection between personal development towards responsible leadership and organizational development towards sustainable business, we had a way to frame the discussion; we highlighted the danger that can arise when organizational stability and comfort slows of extinguishes individual initiative. I used Cameron & Quinn’s Competing Values Framework to direct the thought process into a simple question for assessment: is the organization more internally or externally focused, and is the organization more focused on stability or on flexibility? Together, in an open discussion, we assessed the company’s journey and identified future areas of focus if, indeed, the organization were to embrace a quantum leap.

What are the biggest sustainability issues in Switzerland (lecture): In 30 minutes I explained sustainability, starting with the WEF Global Risks Report on which sustainability issues keeps CEOs awake at night, and outlining Rockström’s planetary boundaries and Oxfam’s social foundation, which Raworth used to develop the safe operating space for humanity. I then introduced the N. Sustainable Development Goals(SDGs) and the Gap Frame (a project led by Business School Lausanne), which is a translation of the SDGs into a relevant normative framework applicable not only to the Global South but to every single country. We looked at Switzerland and highlighted five or six of the most burning issues in the domains of environment, society, economy and governance. I ended by sharing their own answers to my pre-workshop survey (see question 3 above), allowing them to connect their personal passion and cares to wider issues of concern within Switzerland (the country their business operates in).

What does sustainability mean for your company (world café): we used four relevant topics from the balanced scorecard the company uses and spent an hour investigating how an outside-in approach, borrowed from the True Business Sustainability Typology (Dyllick & Muff) might inspire entirely new strategic business opportunities for them. This process allows for capturing current product and service improvements, as well as more creative reflection upon which of the company’s core competencies might contribute to solving sustainability issues in their geographic region. This was a good moment to integrate social aspects into the ‘employee’ dimension and magic new ideas arose regarding, for example, integration across generations and cultural groups. Each group reported back and the follow-on discussion provided an incredibly rich tapestry for future strategic options.

Dyllick-Muff (2016): True Business Sustainability

What does this mean for me? What opportunities open up? What is new? (partner walk): participants met in pairs and went for a digestive after lunch walk investigating the questions, allowing them to select among more personal dimensions or discussing concrete business insights. They were equipped with the instruction to focus on listening and were requested not to interrupt or comment on what their partner said. They came back to the room with great energy and a good connection both within and among themselves. The condensation process had started.

What insights have I gained? (silent individual reflection space): without any sharing, each partner was invited to find a comfortable space with his journal and to reflect quietly on what he had learned so far during the day and the insights gained, either personally or for the company. The palpable energy in the room was one of high concentration and creative depth. We had prepared a large wall with paper where partners wrote down their company insights for others to read and share. Rather than debriefing in the plenum, I invited all participants simply to read the comments of their colleagues.

What might be a sustainability vision for our company? (fishbowl set-up): the three ‘elders’ present (board members and CEO) were invited to have a conversation among themselves in an inner circle of chairs with the rest of the management team seated in a circle around them. For half an hour, the participants held the space for a deepening and soul-searching conversation among the most senior partners. The level of attention and listening was most intense in the best of ways. In a follow-on 30 minutes, the outside circle – consisting of the slightly younger management team – were invited to reflect on what they heard and what questions and answers emerged for them. The profound, open and honest, critical and daring discussion showed how the existing company culture had already prepared the team to engage in such conversations. Entirely new ideas arose, including the need for playfulness and prototyping, some conversations also queried many of the initial unquestioned assumptions. We were suddenly at a point where we had more questions than answers. The potential was raw; we were further from where we wanted to be and not quite where the CEO had hoped. This was a critical point to assess how to embrace this potential and capture its value while it was so ripe.

What does sustainability mean for your company? (assigned small teams): the break allowed me to reflect on what was next needed and to amend my agenda. I replaced an exercise that I had pre-agreed with the CEO, with an exercise that would allow everybody to walk away with clarity, while also capturing the value that had been generated thus far. This would enable discussions within small teams to arrive at a concrete outcome that could be shared. To add a notion of playfulness, I suggested that the team that defined sustainability for the company using the least amount of words would win. That turned creativity on! On another wall of paper, the teams designed their ideas, and subsequently pitched their slogans – some of which were pure magic. In the process, they redefined not only the company but also themselves, both individually and collectively. I had to entirely redesign the closing hour of the day.

What more is needed to make this day complete? (standing bar talk): rather than coming up with a plan for the next hour, I decided to ask participants what they each needed to leave with a feeling of accomplishment. The answers varied from a) immediate next steps for action, b) practical application of these great slogans (step 8), c) how does this translate to our plan for the next year, or three years, and d) I want you to give us a lecture on the True Business Sustainability Typology (the exercise I had pre-agreed with the CEO, which I couldn’t ignore!). While I asked each of them to note what they would do a) the next day at work and b) the next week at work, I prepared a short guide as to how to translate the session’s outcomes into the next one and three years, as well as a suggested path on including the rest of the company. The condensation process was achieved when each participant committed their next actions to the rest of the team. My short and medium-term suggestions focused on attending to where energy flows with ease rather than pursuing paths of high resistance (the philosophy of water) and to attend to the opportunities they would attract as a result of this new level of shared. And, of course, I gave my short 10-minute lecture on true business sustainability, using it to further anchor what we had worked on all day.

How do you feel as we leave this workshop? (circle seating): every participant closed the day with some words on how he had begun the day and how he was leaving it. I have never experienced a more energized, inspired and motivated group of engineers in my life! What a humbling moment to be a part of.

These 10 steps are by no means the only way for a company to begin its shared journey of anchoring strategy and vision in the face of global challenges, but they show one way that worked. I am keen to see many companies succeed in this deep change. Kathy Miller in her last blog examined the different mental models that change agents can have and explained that, depending on which model they hold, their approaches will differ significantly. In many ways the above workshop was a means to get a change process going, only. An initial step in a much longer journey.

If you are interested in learning more about these processes, methodologies, and tools, please get in touch via katrin.muff@bsl-lausanne.ch.

The images used in this blog are copyright of Katrin Muff.