Building Sustainable Legacies


Business Schools finally involved in the World Economic Forum

A blog by Katrin Muff at Business School Lausanne in collaboration with Julia Christensen Hughes of the College of Business & Economics at the University of Guelph and Mette Morsing of Copenhagen Business School and the Stockholm School of Economics

You may wonder why business schools should be present at a global economic event. Well, some leaders have received their education from business schools and there is great pressure from civil society and business that business schools do a better job in educating the future generation of leaders. Leaders that can deal with the complexity of a volatile, uncertain, complex and ambiguous (short VUCA) world, that have a solid values-based inner compass, can work effectively both inside and outside of their organizations, fluent in systems thinking and capable of leading multi-stakeholder initiatives that address the complex issues that the world is facing. At Business School Lausanne, we call such people “Responsible leaders for a sustainable and just world”. We are dedicated to developing such leaders across all of our programs, from bachelor to doctoral degrees and substantiate our learning space with world-leading research in the areas of sustainability, responsibility and transformation.

We are not the only ones! Toby Heaps, CEO of Corporate Knights and Jonas Haertle, Head of U.N. PRME jointly invited 40 business school Deans who are championing responsible management education for a better world. So, for the first time at the World Economic Forum in Davos, a comprehensive cohort of Deans from such disrupting schools were present to discuss how to strengthen our initiatives and collaborate with like-minded business leaders. There are 13’000 business schools around the world, and while there are 700 signatories to the PRME principles, it is high time to disrupt the 20th century curriculum built on flawed assumptions about the economy, the purpose of business and the role of a leader. These 40 champions offer inspirational ideas for providing a 21st century education and research focus that provides the foundation to receive a “licence to educate” as expected by society (source www.50plus20.org).

Celebration dinner of the 40 champion business schools appointed by United Nations PRME, in collaboration with Corporate Knights. Lisa Kingo, Head of the UN Global Compact, addressing the champions

I had the privilege to spend time with Julia Christensen Hughes, Dean of the College of Business And Economics at the University of Guelph in Canada and Mette Morsing who created possibly the largest CSR center in business at Copenhagen Business School and who is now creating a similar new sustainability research center at the Stockholm School of Economics. Being roommates in a rustic (AirBnB) apartment in Klosters has allowed not only great late night and early morning talks around the kitchen table, but also deepened a human connection that results from the bonding experience when three women have to make do with one bathroom and make it out of the door by 6am. My coffee capsules helped a bit, and Julia’s tea bags did magic, as did the wine we shared. The celebration dinner hosted by Corporate Knights and PRME allowed us to deepen connections with fellow Deans who have been partners on our transformative journey such as Philip O’Regan who last year hosted an unforgettable joint PRME and GRLI conference in Ireland. It also allowed us to make new connections with delegates from around the world including Africa, and new faces such as AIM in the Philippines, Berkeley in the USA and Insead in France.

Mette Morsing, Julia Christensen-Hughes and Katrin Muff

Visiting the Sustainable Impact HUB

Business schools have a long way to go. And so does business! While it may seem contradictory to participate in an event that assembles a global political and economic elite and where social entrepreneurship is possibly seen as a noteworthy phenomena, we realized how important it is for us, leading disruptors in business education, to also have our voices heard if we are to support further disruption in enabling global business to achieve the Sustainable Development Goals (SDGs) by 2030. Our input was appreciated and called for at many sessions, including those that focused on women’s leadership (and yes, there is a case suggesting that women deans can be particularly effective change agents, like women managers!). In business oriented sessions, our input and reflection was also sought and appreciated; it was heartwarming to feel how welcome our presence was. We were also challenged. Business expects significant change in education – we heard calls for breaking down silos, teaching in interdisciplinary non-linear ways, focusing on problem solving and embracing a spirit of experimentation and co-learning with our students. We also heard of how technology, applied well, is democratizing education – providing anywhere anytime access and opportunity to learn.

Participating in a breakfast meeting

Influencing and networking at the WEF in Davos happens everywhere, not just in meetings. This is the Davos magic. I talked to a successful entrepreneur who became interested in doing an MBA at BSL while queueing for my badge. Mette challenged assumptions behind the WEF competitiveness report while sitting next to its author in a shuttle bus. Julia met business leaders with an interest in supporting further curricular innovation in her business school. She also proudly participated in sessions offered by one of her alumni on block chain and crypto currencies. We got first-hand insights into the new IMF report while riding a local train and we thought of an inspiring new initiative around the Golden Rule when having lunch with Kim Polman. Julia also met renowned author of Donut Economics and HD recipient Kate Raworth while riding a late night shuttle. Kate is designing the first entire updated 21st century economics course with BSL to be launched in September 2018. The WEF demands that you are present in every single moment and that you are free to engage in the most diverse kind of conversations you can imagine at any time of the day, from the moment you open your eyes until your head hits the cushion. It is as much exhausting as it is exhilarating and if we leave this event with one shared learning it is this:

We will be back next year and we will be better prepared and better organized. We will work on the ideas that were developed this time around and announce the results next year. We will organize a house where Transformative Deans (or Deans as Agents of Change) can meet and discuss effective ways to transform not only their own schools but the management education landscape. It takes leadership, and this year’s WEF theme seems to suggest that it takes female leadership. Well, that is a currency we have plenty of!

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Costa Rica is now running completely on renewable energy

Have you heard the news? Costa Rica has managed to shift to 100% renewable energy! And they are not alone – more and more countries are following suit, and I hope you are part of a community and a country that is also moving in this direction. Is there anything you can do to fasten the pace?

My friend Jan Arend, who I stayed with just recently, just took his family and home off the grid – he was so excited to share how much energy he is feeding into the grid and the many places he found he can save energy. Hats off!!

http://qz.com/367985/costa-rica-is-now-running-completely-on-renewable-energy/?utm_source=huffingtonpost.com&utm_medium=referral&utm_campaign=pubexchange


We are a part of something BIG. Can you feel it?

I am so pleased to share the trailer for the film “Planetary” with you which was released on EARTH DAY — 22 APRIL 2015. Here is what the film promises: “We are in the midst of a global crisis of perspective. We have forgotten the undeniable truth that everything is connected. PLANETARY is a provocative and breathtaking wakeup call, a cross continental, cinematic journey, that explores our cosmic origins as a species.”

More info: http://weareplanetary.com/ / PLANETARY COLLECTIVE

Rent the film today!

planetary


Switzerland has published its CSR Swiss Action Plan

On the 1st April, 2015, the Swiss government has produced their report and action plan for Corporate Social Responsibility, suggesting how business should embrace its societal responsibility. The action plan on Business and Human Rights and the Swiss response to Special Representative John Reggie’s framework principles on Business and Human rights is envisaged for summer 2015.  The Irish Government is already a few steps ahead, they are now working on the Business and HR plan. The question is: is the plan good enough? Will it get us to a world where 9 billion people can live well and within the limits of the planet? How will we know? What do you think?

https://www.news.admin.ch/message/index.html?lang=fr&msg-id=56760


San Francisco Becomes The First City to Ban Sale of Plastic Bottles | Global Flare

I am so pleased to read this! How soon will other cities follow? How we as citizens support this? What can you do in your local community? http://globalflare.com/san-francisco-becomes-the-first-city-to-ban-sale-of-plastic-bottles/

At BSL, we have made plastic bottles redundant by offering all students a BSL bottle.

BSL-Bottles-sm

 


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Deep “new” change vs. changing the titans – a comment on George Monbiot opinion on Unilever

Let me be honest – I love Monbiot’s columns: they are sharp, edgy, provocative and to the point. They challenge present thinking and strive for more. I also think that Unilever is one of the way to few examples of a multinational working honestly on making the world a better place. I think we should clone Paul Polman – he is that good! So Monbiot’s critic on Unilever certainly got my attention – if you haven’t read it, here it is: http://www.monbiot.com/2014/04/08/loved-to-death/. As usual a real Monbiot piece of work. And I think he makes the point well in many ways of challenging Unilever for not yet having managed to be as coherent as they probably wish across all brands and divisions. I can think of a bunch of examples that would greatly support Monbiot’s case. Yet, I also think that Unilever more than any other similarly large multinational has initiated significant change both inside their organization and in their markets including consumers and investors. But, or better, and, there are still dark and blind spots. Look at Nestle and you see more dark than bright spots, despite their Creating Shared Value (CSV) claim – what they do with their water strategy and what they claim outrages me! It is tough for a large multinational to change course – maybe impossible. Just a few degrees of change, however, brings significant leverage and change due to the sheer size and relative impact of such large organizations.

Of course a few degrees is totally insufficient – we need radical, deep change. And we need it now. But, much like in any other industry or field of practice – business schools included – such radical and deep change does not happen in the established, large organizations with the famous brand names. Transformational change happens in the fringes, with small, relatively unknown players who have little to lose and much to gain. Such organizations are still lean, agile, fast and thus innovative. Like sailing boats compared to streamliners! I am in favor of supporting those streamliners who dare to embrace change, even if its just a few degrees and I am willing to celebrate those who are ahead of the pack and are undertaking radical big change that from the outlet looks impossible, yet inspires others to follow (and Paul Polman at Unilever is leading such radical big change). I believe we should focus our criticism on those who are fast asleep and have not yet woken up to the new realities of a resource-constrained, climate-changed world. Our criticism should tear them out of their sleep and their comfort zone, shake them up and get them to sit up straight and think – fast. Our students have created a consumer opinion poll to show companies in the food sector what consumers think of their sustainability initiatives – vote here to express your opinion, share the link and we will ensure the world hears about the results!

Monbiot talks about a critical issue: the lack of healthy food. Lets take a look at it. Indeed, since food has become a processed and heavily industrialized item, “healthy food” has become an oxymoron. To get the nutritious value an apple had in the 1950s, we would today need to eat 25 apples we buy in our supermarkets – “an apple a day” won’t keep the doctor away anymore! Sugar, salt and fat are our top 3 societal enemies that are and will be costing us not only unimaginably big health bills but are also ruining us as healthy, capable and caring human beings. Just take the combination of stress and sugar – it will turn anybody in a monster, unable to breathe, care and slow down. I recently wrote about this in the Transatlantic Blog. The pharmaceutical industry must love all of this, the number of emerging new conical deceases  are sky-rocketing, assuring life-long medical dependencies and revenues. Read what Michael Moss (salt, sugar, fat) has to say about it! I believe that the single biggest opportunity for food companies today is to turn their practices upside-down and to step back from feeding the world junk. To remove all the unhealthy, addictive ingredients and to serve us healthy, nurtious food that supports our well-being, happiness and health. There is chocolate without added sugar (thanks to Villars in Switzerland, a hugely innovative, small chocolate producer at the fringes!). It is possible! It is also unacceptable – I agree with Monbiot – that food companies including Unilever boycott and prevent proper “traffic-light” labelling of our enemies sugar, fat and salt. They managed to prevent a law to pass in Switzerland and I am sure in many other countries – scandalous! It feels like back in the days when tobacco companies tried to manipulate research that proved that smoking was bad. Unilevers of this world: embrace the challenge and return healthy food to us with your great distribution and brand power that you have. You can not only save the world, but build the foundation of a society that can start to heal itself and become well again. BSL is a place to help make it possible: we are a platform where engaged citizens work on burning societal issues. Our food-waste collaboratory on May 6th is such an example: we are committed to reduce consumer food-waste by 50% by 2018. What could you do in your space and what are you going to do to make a difference?

 


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Planetary resilience. What is it and why does it matter?

When it comes to resilience, what good does it do a single business or industry to prevail if it does so at the expense of other sub-systems or even the bigger system itself? I’ve shared my views in Planetary Resilience on PwC’s Resilience site: http://pwc.to/12PscYV

What are your thoughts on that?