Building Sustainable Legacies


Stop making sense!

A special message to the 100 change makers of the Diploma of Sustainable Business of Business School Lausanne and the University of St Gallen IWÖ at the occasion of the first Alumni event in Zurich on April 28-29, 2018. #DASTeamRocks

By Katrin Muff, Co-Director of the Program

 

The early adapters are onboard and solid best practice examples are emerging. We have accomplished much in the past decade on bringing business and its leaders onboard to embrace the challenge to create a sustainable and just world, and to make it their business.

The Rio+20 Conference in July 2012 can be seen as a tipping point for the early adapters in business. More than 5’000 top executives gathered to envision how to scale their efforts towards sustainable development. Failing governments in the previous decade had led to shift the hope to business. With its innovation power and easy access to funding, business became the prime driver for a world “where 9 billion people live well on one planet”, as expressed by one of the business conveners, the World Business Council for Sustainable Development, founded 20 years earlier around the first Earth Summit in Rio in 1992.

What might be the tipping point so that the large crowd of followers will jump on the bandwagon? That is the one billion dollar question we have to address today. And for this, we – the convinced – need to change our attitude and our tone. Our voices were important to wake up, or shake up, the business community. And those who could hear us, did. But now, our voices need to reach those who weren’t buying into our arguments and who still remain skeptical or maybe also preoccupied by other significant other mega trends that shape the world.

The climate debate in the United States has clearly illustrated to what degree it is pointless to try and change somebody’s mind by providing seemingly convincing facts. The strong bi-partisan polarity experienced in the United States as a result of the election of the current President further confirms to what degree the only result of a well-considered argument is a counter-argument. We are challenged to let go of the polarity perspective of “I am right” and “you are wrong”. If anything, such attitudes – which both sides hold – simply amplify the gap to be bridged.

In some ways, we – the converted and convinced – need to acknowledge that we unintentionally do onto those we are trying to convert what we blame them to do to us. To ignore and reject a given point of view as invalid or worse ridiculous. Ever attempt we make to say “listen to this and you will finally understand” is an opportunity lost to create a true dialogue by first establishing a common ground. A common ground that includes both points of view, and doesn’t presume one is righter than the other. Only once we have established this common ground can we then engage in a dialogue where together both parties take the immense risk of exploring new grounds together. The risk is huge as it involves that we may end up in a place that is not the same from where we started, requiring us to enlarge our existing understanding and integrate further perspectives. Hence, broadening our worldview.

Integral theory call this neutral, higher or detached, space an “integrated state”. Such a state implies the ability to hold both one’s own and somebody else’s perspective with equal appreciation and respect. And this is no small challenge and not for the weak hearted. Try it at home or try it at work and you will see, how quickly you will step down from that “integrated state” back into the polarity of arguing that the way you see the world is right.

I challenge you, dear fellow converted change maker, to practice this new muscle in your mind and in your heart: adopt this higher neutral state more and more often, and every time a bit longer and with a bit more ease. It is the single best thing you can do if you want to create a positive impact in this world and contribute towards a better world. I know that you can do it, you have that capacity already built in, you simply need to remember it and train it again. I think that the deteriorating state of the world has thrown us into a polarity state where we could do no better than “knowing better” and preaching, pointing fingers, raising hands, highlighting, raising awareness and alerting others. They heard us, those we could reach we have reached. Now, we need to develop new pathways together with those preoccupied with other priorities on their radar to collaborate towards solutions that make greater sense to more people and institutions and that embrace more perspectives. By including opposing thoughts and ideas, better ideas and solutions will emerge. Collaborative processes have long demonstrated that – now let’s go the extra mind and embrace a new mindset, that of the integrator.

 

 

Picture credit: https://innovationleadershipforum.org/our-wisdom/mindset-shift/

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We are a part of something BIG. Can you feel it?

I am so pleased to share the trailer for the film “Planetary” with you which was released on EARTH DAY — 22 APRIL 2015. Here is what the film promises: “We are in the midst of a global crisis of perspective. We have forgotten the undeniable truth that everything is connected. PLANETARY is a provocative and breathtaking wakeup call, a cross continental, cinematic journey, that explores our cosmic origins as a species.”

More info: http://weareplanetary.com/ / PLANETARY COLLECTIVE

Rent the film today!

planetary


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50+20 book launched in Chinese

I am just back from launching the Chinese translation of the 50+20 book “Management Education for the World” during the sixth IACMR annual conference that took place 18-22 June in Beijing.

Anne Tsui first came up with the idea of translating the book into Chinese and not only helped facilitate this process but also helped position the book launch and discussion at the heart of the IACMR conference. I would like to use this opportunity to not only thank Anne and co-translator Zhou Zucheng but also congratulate them on helping organize a succesful launch. It was a truly amazing experience and, since IACRM is the premier scholarly association dedicated to the creation and dissemination of management knowledge with a focus on China, it provided a highly appropriate launch opportunity.

I spent a full day engaged in discussing the book, first on a panel with Yingyi Qian (Dean at Tsinghua University’s School of Economics and Management and member of the AACSB Blue Ribbon Committee for their new standards), Bob McDonald (former Chairman of the Board of Procter & Gamble) as well as Blair Sheppard (PWC Global Strategy and Leadership Development leader and previously with Fuqua School of Business at Duke University). The panel was hugely supportive of the 50+20 vision with each member contributing their perspective of why this vision is relevant.

There was also a 2 hour round-table session reserved for Deans from across China and a follow-on session attended by a further 50 Deans introducing and discussing the book. On each occasion the feedback and response received was very positive and encouraging.

Perhaps one of the highlights of my trip was to learn that Prof. Yang from the Peking University and General Secretary of the MBA Council of China representing over 200 Business Schools in the region decided to make copies of the book available to all its member institutions.

Copies of the translation may be ordered through the Peking University Press.

I look forward to continuing the conversation on transforming management education in Asia when Hong Kong Polytechnic University hosts the 50+20 Renewing Business Education in Asia Conference on 17 July.


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On Rethinking Management Education for the World

Here is a glimpse into sharing my story of “positive disruption” at TEDx in Lausanne:


The GRLI Announces a Strategic Alliance with EFMD and AACSB International

Excited to share the GRLI announcement about a strategic alliance with EFMD and AACSB International:

The Globally Responsible Leadership Initiative (GRLI) has entered into a long-term strategic partnership with EFMD and AACSB International (AACSB).

The agreement will see two of the most influential global voices in management education working closely with us going forward. The formal announcement notes that AACSB and EFMD will partner with our GRLI network of forward thinking companies and business schools to focus on an important message: that business and business schools need to work collectively to devote greater attention to developing responsible companies and leaders in the future.

This is exciting news for both our agenda and for us as a global partnership. Over the past nine years we have learnt a great deal about catalysing change in the complex interface between management education, business and society. This move creates a platform on which we can transform success into significance as we work to scale our impact in partnership with EFMD and AACSB International.

Commenting on the agreement, Eric Cornuel, Director General and CEO of EFMD said “The GRLI, which we co-founded with the United Nations Global Compact (UNGC) in 2004, plays an important role already in providing direction, support, and visibility to what business schools are doing to foster responsibility and sustainability. However while there has been some initial success, much more remains to be accomplished. GRLI will become the armed wing of our shared ambitions at EFMD and AACSB to accelerate change.”

AACSB International President and CEO John Fernandes said: “In recent years, the role of business as a sustainable and socially responsible enterprise has risen consistent with the world’s demand for accountability. Through our accreditations and services, AACSB and EFMD are important stakeholders in addressing society’s objectives of sustainability, social responsibility and ethical leadership. This move increases the intensity of our focus in this area, and will enable both organisations to serve our members more fully as they seek to address the challenges of 21st century management education.”

To reinforce our intent to make this partnership operate at the highest level, EFMD and AACSB will join GRLI’s current Board of Directors, by each appointing two representatives that will participate in governing decisions. The two organizations will also provide financial support to bolster our capacity to achieve our mission.

Detailed discussions will take place amongst the three organisations over the coming months to turn the agreement into a practical programme. This will include making knowledge and expertise developed by the GRLI accessible to EFMD and AACSB members, as well as participation in GRLI’s pipeline of projects and its various international events.

This is an exciting time for the GRLI and confirms our role as an influential catalyst for deep transformation at the interface between business, management education and society.

A call to action – launching the 50+20 vision

During the 3rd Global Forum on Responsible Management Education the 50+20 vision is launched with the unveiling of the 50+20 Agenda and short film.

Business Schools Without Borders

50+20 visits the People’s Summit in Flamengo Park during the RIO+20 United Nations Conference on Sustainable Development in Rio de Janeiro to host a collaboratory.